What’s in it for you?
Creating a strategic framework should be designed to alleviate business pains and help generate business gains.
When assessing your current situation, three variables of pain may tell the tale – your customers, operational quality and employees.
You may have customers keeping you up at night due to missing their deliverables. Even worse, your competitors may be challenging your ability to retain them. Finding new customers may be even more daunting. On the other hand, you may be satisfied with the progress you have made but are looking to become 3rd in your market, or even better 2nd or 1st. Without a road map, uncertainty about how to get there can be a barrier to continued success.
Worrisome business results are one thing but operating without priorities to solve them is a slippery slope. The lack of priorities may result in a series of one-time symptom fixes, without getting to the root causes and finding breakthrough solutions.
Employees are an excellent barometer of business pain. Do you have a sense that people are overworked, frustrated and not really on the same page? If you could truly read their emotions, do you think they might be living with uncertainty about the future of the business and their job within it?
Frankly, there is no simple panacea to the symptoms mentioned. But there are some things we can do. We can create an environment that provides leadership away from chaos, gets people playing on the same team and systematically fixing problems based upon an agreed set of priorities. A Strategic Framework can help us do this.
Bring a team of people together to build the plan. Engaging the energy, ideas and commitment of your people is a terrific start. Build a plan that focuses on creating customer value that drives sustained growth and profitability. This will go a long way to reducing business pains and generating business gains.