Driving Member Value
As an association executive you face a unique set of challenges. You must orchestrate complex internal and external relationships; achieve excellence in your programs and services; and produce decisive results on the key issues affecting their membership. Moreover, you must manage all of these simultaneously in order to generate the required member value.
Resources Available
To help you address your challenges we provide a range of resources that are designed to assist you to:
- Define association objectives and clarify member expectations
- Reduce uncertainty & minimize frustrations of board and staff
- Provide direction, feedback and support to staff
- Create the environment to solve problems
- Increase association effectiveness and drive member value
Strategic Focus
Clear goals and focussed actions, combined with regular progress reviews are some of the hallmarks of an association that produces strong results. Selected services include:
- Strategic Frameworks
- Strategic Planning
- Action Planning
- Member Value Propositions
- Member Value Surveys
Issues Management
Members expect their association to effectively advocate for their key issues and to achieve public policy wins for their sector.
We support association’s issues management activities through:
- Perception Audits
- Issues Definition
- Multi-Party Consensus Solutions
- Communications Strategies and Messaging
- Communications Materials
Organizational Mastery
A high performance team supported by excellent governance and management processes is required to drive quality results. Selected services include:
- Governance Reviews
- Committee Effectiveness Projects
- Alignment of Staff with Organizational Goals
- Organization Plans
- Team Development
- Performance Management Systems and related HR services
- Policy and Process Manuals
Programs & Services
The lifeblood for many associations is the programs and services that are delivered to members. Each program or service is a separate business unit that needs to perform at sustainable levels of revenue, cost, quality and satisfaction.
- Business Plans
- Program Reviews
- Process Improvement Projects
- Customer and Member Surveys
